This Privacy Policy explains how Flovia AI Oy collects, uses, stores and protects personal data when you visit our website, use our application or interact with our services.

This Privacy Policy applies to:

  • the website available at flovia.ai,
  • the application available at app.flovia.ai,
  • and related services, features, integrations, dashboards, reports, AI tools, support and communications provided by Flovia AI Oy.

The Service is intended for business and professional use only.

The controller responsible for the processing of personal data described in this Privacy Policy is:

Flovia AI Oy

Business ID: 3505113-1

Finland

Email: support@flovia.ai

Website: flovia.ai

2. When Flovia acts as controller and processor

Flovia may process personal data in different roles depending on the situation.

Flovia acts as a controller when it determines the purposes and means of processing personal data, for example when we process:

  • website visitor data,
  • account registration data,
  • trial registration data,
  • billing and invoicing data,
  • customer relationship and support data,
  • marketing and communication data,
  • security and system log data,
  • and analytics data relating to the use of our Website and Service.

Flovia may act as a processor when it processes personal data on behalf of a business Customer, for example when the Customer connects social media accounts, marketing platforms, campaign data, profile data, brand data or other Customer Data to the Service.

Where Flovia acts as a processor, the Customer is the controller and Flovia processes the data according to the Customer's instructions, applicable agreement and, where applicable, a Data Processing Agreement.

3. Personal data we collect

We may collect and process the following categories of personal data.

3.1 Account and user data

When a User creates an account or uses the Application, we may collect:

  • name,
  • email address,
  • company or organisation,
  • role or job title,
  • password or authentication credentials in protected form,
  • user role and permissions,
  • account status,
  • trial status,
  • subscription or customer status,
  • login history,
  • and user preferences.

Users may delete their account and related account data through the tools provided in the Application, where available, or by contacting Flovia.

3.2 Customer and company data

When a Customer uses Flovia, we may process information about the Customer's organisation, such as:

  • company name,
  • business contact details,
  • billing details,
  • manual agreement and contract information,
  • subscription or service plan information,
  • brand names,
  • brand information,
  • marketing goals,
  • selected markets,
  • target audiences,
  • and other business information provided by the Customer.

3.3 Authentication and connected accounts

Users log in to the Application using email and password.

In addition, Users may connect third-party marketing and social media accounts to the Service through the relevant platform's OAuth process. This may include:

  • Meta OAuth for connecting Meta, Facebook or Instagram accounts,
  • TikTok OAuth for connecting TikTok marketing accounts,
  • TikTok OAuth for connecting TikTok profile accounts,
  • and other similar connection processes made available in the Service.

When Users connect these accounts, Flovia may process authentication-related information necessary to maintain the integration, such as access tokens, refresh tokens, account identifiers, connection status and permissions granted through the relevant platform.

Flovia does not receive or store the User's password for the connected Third-Party Platform. The connection is managed through the relevant platform's OAuth process and the permissions granted by the User or Customer.

Flovia uses this data only to provide and maintain the connected integrations and related Service functionality.

3.4 Marketing and social media integration data

If a Customer connects third-party platforms to Flovia, we may process data from those platforms. Depending on the connected platform and enabled features, this data may include:

  • advertising account identifiers,
  • profile or business account identifiers,
  • campaign names and campaign data,
  • ad group and ad data,
  • creative data,
  • video and post information,
  • profile data,
  • performance metrics,
  • spend, reach, impressions, clicks, CTR, CPC, CPM, conversions and related metrics,
  • thumbnail URLs or media preview data,
  • platform connection status,
  • and other data made available through the connected platform APIs.

Flovia uses this data to provide dashboards, reporting, AI analysis, campaign insights, performance summaries and related functionality.

The Customer is responsible for ensuring that it has the necessary rights and permissions to connect third-party accounts and process the related data through Flovia.

3.5 AI, prompt and report data

Flovia uses OpenAI to provide certain AI features. When Users use AI features, we may process:

  • questions and prompts submitted by Users,
  • AI-generated responses,
  • AI chat history,
  • AI report inputs and outputs,
  • selected metrics, filters and timeframes,
  • brand knowledge used as context,
  • campaign and content data used for analysis,
  • report summaries,
  • recommendations and insights,
  • and feedback relating to AI outputs.

Flovia uses this data to provide AI-assisted analysis, reporting, chat functionality, recommendations, debugging, security and product improvement.

Flovia does not use Customer Data, prompts, reports or social media and marketing data to train general AI models, third-party AI models or Flovia-specific AI models.

Users should not submit unnecessary personal data, sensitive personal data or confidential third-party data into AI prompts unless they are authorised to do so and the data is necessary for the intended use.

AI-generated outputs are assistive and informational. They may contain errors, omissions or inaccurate interpretations. Users are responsible for reviewing and validating AI-generated outputs before relying on them.

3.6 Uploaded files and user-provided content

If the Service allows file uploads or manual data input, we may process:

  • uploaded files,
  • spreadsheet data,
  • documents,
  • brand materials,
  • marketing materials,
  • comments,
  • notes,
  • and other content submitted by Users.

The Customer is responsible for ensuring that uploaded content is lawful and that it has the necessary rights to use and upload such content.

3.7 Website and usage data

When you visit flovia.ai or use app.flovia.ai, we may automatically collect technical and usage data, such as:

  • IP address,
  • browser type and version,
  • device type,
  • operating system,
  • pages visited,
  • time and date of visits,
  • session statistics,
  • referring website,
  • usage events,
  • log data,
  • error logs,
  • and approximate location based on technical identifiers.

This data helps us operate, secure, analyse and improve the Website and the Service.

3.8 Cookies and similar technologies

We use cookies and similar technologies on the Website and the Application. We currently use:

  • Google Analytics 4,
  • Google Tag Manager,
  • Meta Pixel.

These tools may collect usage data, device data, session data, page views, events, conversions and similar information.

Google Tag Manager is used to manage tags and scripts. Google Analytics 4 is used for analytics and service improvement. Meta Pixel is used for advertising measurement, conversion tracking and marketing purposes.

We use strictly necessary cookies to provide the Website and Application. These cookies do not require consent.

Analytics and marketing cookies, including cookies and similar technologies related to Google Analytics 4 and Meta Pixel, are used only where required consent has been obtained.

More information is provided in our Cookie Policy.

3.9 Billing and invoicing data

Flovia currently uses manual invoicing and manual customer agreements. When a Customer purchases or uses a paid service, we may process:

  • billing contact information,
  • company billing details,
  • business ID or VAT information,
  • invoice details,
  • payment status,
  • manual agreement information,
  • service plan or subscription information,
  • and related communication history.

Flovia does not currently process payments through an online payment processor inside the Service.

3.10 Communications and support data

When you contact us, request a demo, use support or communicate with us, we may process:

  • name,
  • email address,
  • company,
  • message content,
  • support requests,
  • feedback,
  • call or meeting notes,
  • and related communication history.

4. Purposes of processing

We process personal data for the following purposes:

  • to provide and operate the Website and Service,
  • to create and manage user accounts,
  • to provide free trials and paid subscriptions,
  • to authenticate Users and manage access rights,
  • to connect and maintain third-party platform integrations,
  • to fetch, store, process and display marketing and social media data,
  • to generate dashboards, reports, summaries and AI-assisted insights,
  • to provide AI chat and AI reporting functionality,
  • to manage Customer organisations, brands, users and roles,
  • to provide customer support,
  • to communicate with Customers and Users,
  • to manage manual agreements and invoicing,
  • to improve, develop and secure the Service,
  • to monitor performance, errors and system reliability,
  • to prevent misuse, fraud and unauthorised access,
  • to comply with legal obligations,
  • and to protect Flovia's rights, Customers, Users and third parties.

5. Legal bases for processing

We process personal data under the following legal bases.

5.1 Performance of a contract

We process personal data where necessary to provide the Service, manage accounts, provide trials, process subscriptions, support Customers, maintain integrations, manage invoicing and perform our contractual obligations.

5.2 Legitimate interests

We may process personal data based on our legitimate interests, including:

  • improving and developing the Service,
  • securing the Service,
  • preventing fraud and misuse,
  • analysing business use of the Service,
  • communicating with business contacts,
  • maintaining customer relationships,
  • and protecting our legal rights.

5.3 Consent

We process personal data based on consent where required, for example for certain cookies, marketing communications or optional tracking technologies.

Users may withdraw consent at any time.

5.4 Legal obligation

We may process personal data where necessary to comply with legal obligations, such as accounting, tax, regulatory or legal requirements.

6. AI features and OpenAI

Flovia uses OpenAI to provide certain AI-assisted features in the Service. These features may include AI chat, AI summaries, AI-generated reports, recommendations, insights and other AI-assisted outputs.

When a User uses AI features, relevant data may be processed through OpenAI's services to generate the requested output. This may include prompts, selected metrics, campaign data, report context, brand knowledge and other information needed to provide the feature.

Flovia aims to limit the data sent to AI providers to what is necessary for the relevant AI functionality.

Flovia does not use Customer Data, prompts, reports or social media and marketing data to train general AI models, third-party AI models or Flovia-specific AI models.

Users should not include unnecessary personal data, sensitive personal data or confidential third-party data in prompts or uploaded materials unless they are authorised to do so.

AI-generated outputs are not guaranteed to be accurate, complete or suitable for a specific purpose.

7. Data from third-party platforms

When a Customer connects a Third-Party Platform, Flovia processes data made available by that platform's API or integration. Third-Party Platforms may include:

  • Meta,
  • Facebook,
  • Instagram,
  • TikTok,
  • TikTok marketing accounts,
  • TikTok profile accounts,
  • and other tools connected by the Customer.

The availability, accuracy and scope of data depends on the third-party platform, the Customer's permissions, API limitations, access tokens, platform rules and technical availability.

The Customer remains responsible for complying with the terms and privacy requirements of the relevant Third-Party Platforms.

8. Recipients and service providers

We may share or make personal data available to trusted service providers where necessary to provide the Service. These may include:

  • Amazon Web Services for hosting, storage and infrastructure,
  • OpenAI for AI features,
  • Google services for analytics and tag management,
  • Meta services for advertising measurement and connected platform functionality,
  • email and communication providers,
  • authentication and security tools,
  • professional advisors,
  • and other technical service providers.

These providers may process personal data only for the purposes defined by Flovia or the Customer and subject to appropriate contractual safeguards.

9. Data storage and location

Flovia stores its core Service data in Amazon Web Services infrastructure located in the European Union.

This includes Customer Data stored in AWS and S3, as well as related infrastructure used to provide the Service.

Some third-party service providers, such as analytics, advertising and AI service providers, may process limited personal data outside the EU or EEA depending on their own infrastructure and service configuration.

Where personal data is transferred outside the EU or EEA, Flovia uses appropriate safeguards required by applicable data protection laws, such as adequacy decisions, Standard Contractual Clauses or other lawful transfer mechanisms.

10. International transfers

Personal data may be processed in Finland, the European Union, the European Economic Area and other countries where Flovia or its service providers operate.

Where personal data is transferred outside the EU or EEA, Flovia uses appropriate safeguards required by applicable data protection laws, such as adequacy decisions, Standard Contractual Clauses or other lawful transfer mechanisms.

11. Data retention

We retain personal data only for as long as necessary for the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.

Typical retention principles:

  • Account data is retained for as long as the account remains active. Users may delete their account and related account data through the Application, where available, or by contacting Flovia.
  • Customer and subscription data is retained for the duration of the customer relationship and as required for accounting, tax, legal and contractual obligations.
  • Manual agreement and invoicing data is retained as required by applicable accounting, tax and legal obligations.
  • Marketing and social media integration data is retained for as long as needed to provide dashboards, reports, AI features and historical analysis, unless deleted earlier by the Customer or according to the applicable agreement.
  • AI chat history and report data may be retained to provide conversation history, reporting history, quality improvement and support, unless deleted or otherwise agreed.
  • Support and communication data is retained for as long as necessary to handle the matter and maintain customer relationship records.
  • Cookie consent records are retained as necessary to demonstrate and manage consent.
  • System logs are retained for security, debugging and operational purposes for a limited period, unless longer retention is needed for security investigations or legal reasons.

12. Account deletion and removing integrations

Users may delete their account through the tools provided in the Application, where available.

Users may also remove connected marketing and social media profile connections through the Application, where available. This may include removing Meta, Facebook, Instagram, TikTok marketing or TikTok profile connections.

When an account or integration is deleted, Flovia will delete or anonymise related personal data where appropriate and technically feasible, unless continued retention is required for legal, security, billing, backup, dispute resolution or legitimate business purposes.

Deleting an integration may stop future data collection from that platform. Historical data already processed in the Service may remain available to the Customer unless deleted separately or otherwise agreed.

Deleting an individual User account does not automatically delete all Customer organisation data, reports, historical marketing data or connected brand data where such data belongs to the Customer organisation rather than the individual User.

Customer organisation data may be deleted according to the applicable agreement, Customer administrator settings, data deletion tools or written request from an authorised Customer representative.

13. Security

Flovia uses appropriate technical and organisational measures to protect personal data against unauthorised access, disclosure, alteration, loss, misuse and destruction.

These measures may include access controls, authentication, encryption, logging, monitoring, secure infrastructure, backups, role-based permissions and internal security procedures.

No system is completely secure. Customers and Users are responsible for keeping their credentials secure and for managing their own user access and connected accounts.

14. User rights

Depending on applicable law and the processing context, Users may have the right to:

  • access their personal data,
  • request correction of inaccurate data,
  • request deletion of personal data,
  • request restriction of processing,
  • object to processing,
  • withdraw consent,
  • receive data in a portable format,
  • and lodge a complaint with a supervisory authority.

Requests can be sent to support@flovia.ai.

We may need to verify the identity and authority of the requester before fulfilling a request.

Where Flovia acts as a processor on behalf of a Customer, we may direct the request to the relevant Customer or support the Customer in responding to the request.

15. Right to object to direct marketing

Users may object to direct marketing at any time.

If a User objects to direct marketing, we will stop processing their personal data for that purpose.

Marketing emails may include an unsubscribe link where applicable.

16. Cookies and consent management

Users can manage cookie preferences through the cookie banner or cookie settings made available on the Website.

Non-essential cookies, including analytics and marketing cookies, are used only where required consent has been obtained.

Users may withdraw or change cookie consent at any time through the available cookie settings.

More information is provided in our Cookie Policy.

17. Supervisory authority

Users have the right to lodge a complaint with a data protection supervisory authority.

In Finland, the supervisory authority is:

Office of the Data Protection Ombudsman

Website: tietosuoja.fi

18. Children

The Service is intended for business and professional use only. It is not intended for children or consumers.

Flovia does not knowingly collect personal data from children.

19. Changes to this Privacy Policy

We may update this Privacy Policy from time to time.

If changes are material, we will aim to notify Customers and Users in a reasonable manner, such as through the Website, the Application or email.

The latest version will be available on flovia.ai.

20. Contact

For privacy-related questions or requests, please contact:

Flovia AI Oy

Business ID: 3505113-1

Finland

Email: support@flovia.ai

Website: flovia.ai